I am a multidisciplinary designer, brand and creative strategist, specializing in brand identity development and visual storytelling. With a diverse background in art history, theatre, and digital media, I bring a unique blend of creativity and strategic insight to every project. As the Brand Coordinator & Community Manager at HFP, I oversee the brand's presence across social media, merchandise, and film content, while directing the creative vision for festival trailers and on-site production at film festivals throughout Europe.

In 2022, I led the rebranding of HFP's 25 film festivals, driving a complete visual and strategic transformation. I also spearheaded merchandise development and brand awareness initiatives, shaping the identity and strategy for festivals across 24 countries in Europe, Asia, Oceania, and the US. Key projects include the Athens Short Film Festival, Santorini Film Festival, and the Stockholm Independent Film Festival.

Passionate about crafting authentic brand identities that resonate with audiences, I collaborate closely with artists and brands to bring their vision to life with creativity, clarity, and impact. In my role as Community Manager, I also lead the development of educational workshops and initiatives to boost volunteer engagement, believing strongly in the added value that community enrichment brings to a brand’s success.